Brompton Bicycle Limited (‘Brompton’, ‘we’, ‘our’ and ‘us’), a company registered in England and Wales under company number 1261512 with registered address at Unit 1, Ockham Drive, Greenford, London, UB6 0FD, is committed to respecting your privacy rights and recognises the importance of protecting your personal information.
We collect and use the following information about you:
Before you are able to buy any products through the Website, we will ask you to register and create an account on the Website (a ‘Brompton Account’). This is to enable us to process your purchases and communicate with you. To create a Brompton Account, we will ask you to provide your full name, email address and password.
You will also need to provide us with your payment information, billing, and delivery address in order for us to process your payment and deliver your products to you.
If relevant in the circumstances, we will also collect and use the following information that you provide us:
In order to register for or attend one of our events or participate in one of our promotions, we may ask you to provide your full name, your home address, your email address and your age (to determine whether you are eligible to attend or participate). We may also collect special category personal about you if you inform us of any event access or dietary requirements (for example if you need special assistance at one of our events).
We may also process any information you have provided in connection with the event or promotion, including feedback, reviews, answers to promotion questions, photos, videos or other user generated content.
Please note that if you provide us with information relating to another person, you must inform them of our identity, the purposes for which their information will be used and obtain their consent to sharing their information with us.
When you visit the Website or the App, even if just browsing, we will automatically collect certain information from your device. This may include your computer’s IP address (which is automatically assigned to your computer by your internet service provider), operating system, log in times, browser type and unique device ID, broad geographic location (e.g country or city-level location) and other technical information including details about the websites you visited before and after visiting the Website, search queries that landed you on the Website, search queries you conducted on the Website and pages and advertisement you viewed and links you clicked on while using the Website.
Collecting this information enables us to better understand the visitors who come to our Website or App, where they come from, and what content on our Website or App is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevant of our Website or App to our visitors.
We also collect data indirectly through your use of the Website or App, for example, usage data about the distance you have cycled and your location data or IP address when you request to find our nearest store.
If you engage with one of our promotions or events via social media, for example if you enter one of our promotions through a social media channel, or register for, like, or comment on one of our events through social media, we will collect your social media handle or ID to enable us to contact you via the applicable social media channel about the promotion or event.
We may record and/or photograph our events for repurposing in digital e.g. on the Website, through our social media channels or in print form. We will let you know in advance if we intend to take photographs or record an event.
From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to you.
For example, you may choose to connect to our services via a social media account or you may choose to register for an event of participate in a promotion via a social media account. Exactly what information we receive from your social media provider will depend on your social media privacy settings, but will typically include your basic public profile information and email address.
We may collect information about you from third party providers of postcode demographic information that we will associate with your Brompton Account. In conjunction with the other personal information we collect about you, this helps us to service you with digital marketing and e-mail communications that we believe are better tailored to your interests. We will only send you marketing communications where we have a lawful basis to do so.
The purposes for which we use your personal information are:
We may share your information with the following categories of recipients:
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only: (i) where we need the personal information to perform a contract with you (i.e. to fulfil your purchase of products or your entry to an event that you have registered for); (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so (e.g. where we process special category personal data relating to your dietary or access requirements). In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we need to process your personal information to comply with a legal requirement we will make this clear at the relevant time and advise you whether the provision or your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our services (including the Website, the App and our events) and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing and advertising, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact” heading below.
We want you to feel confident about using the Website and the App and we are committed to protecting the information that we collect. We have appropriate technical and organisational measures in place to protect the information you provide to us against unauthorised or unlawful use and against accidental loss, damage or destruction. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
You have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Specifically, our Website servers are located United Kingdom, our third party service providers and partners operate across Europe and the United States and our group companies operate around the world including in Asia, Australia and the United States. This means that when we collect your personal information we may process it in any of these countries.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example to comply with applicable legal, tax or accounting requirements and/or as necessary to defend ourselves against any claims).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
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