www.brompton.com ( the “website”) is owned and operated by Brompton Bicycle Limited (“we,” “us” or “Brompton”). We are registered in England and Wales under company number 1261512 and with our registered office and trading address at Kew Bridge DC, Lionel Road South, Brentford, London, TW89QR.
Brompton are committed to protecting and respecting your privacy and complying with applicable laws for the protection of personal data. This policy sets out (1) the type of information we collect from you when you visit the Website; and (2) the way we treat any information we collect from you, or that you provide to us through the Website.
For the purpose of the UK Data Protection Act 1998 (and equivalent legislation in other EC Member states) the Data Controller is Brompton Bicycle Limited, registered in England and Wales under company number 1261512 and with our registered office and trading address at Kew Bridge DC, Lionel Road South, Brentford, London, TW89QR.
BEFORE YOU START
Parts of our Website may contain links to third party websites for your convenience and information. When you access a third party website through such link please understand that we do not control the content and are not responsible for the privacy practices of that site even where they may contain Brompton or associated company logos. We suggest that you carefully review the privacy policies of those websites linked from our site. These sites may send their own cookies to users, collect data or solicit personal information.
INFORMATION COLLECTED THROUGH OUR WEBSITE
When you visit our Website, we may collect information on two different levels about your visit: (1) Statistical Information, collected as you browse the site, and (2) Personal Information which you knowingly give to us.
(1) STATISTICAL INFORMATION
In general this Website automatically gathers certain usage information such as the number and frequency of visitors to our Website, very much like the television ratings that tell the networks how many people tune into the programmes. We may also invite you to interact with our Website by answering questions and selecting preferences as you move around the Website. We only use this data in an aggregated and non-personally identifiable way. The collected data helps us to determine our visitor's preferences, and to improve our Website so it is as appealing as we can make it for as many of you as possible.
We do not combine information collected through cookies with any personal information you tell us about yourself.
(2) PERSONAL INFORMATION
(a) HOW WE COLLECT YOUR PERSONAL INFORMATION
The only personal information we collect from you is information you choose to provide us about yourself.
Some services and facilities on our Website we will require you to provide us with a certain minimum amount of personal information such as your name and email address in order that we can provide those services to you or to fulfil our obligations to you ("Required Information"). Typical examples where this arises include entering one of our competitions, prize draws or promotions or registering as a user on our Website.
We may also ask you to provide additional information about yourself to assist in us contacting you or providing our services ("Voluntary Information"). We will make it clear what information is Required Information and what is Voluntary Information.
(b) HOW WE USE YOUR PERSONAL INFORMATION
We will use your personal information for the purpose it has been collected or any other purpose specified at the point of collection. For example, we will retain and use your personal information for the purpose of administrating and notifying you of the results of any competitions or prize draws you have entered.
(c) DIRECT MARKETING
If you have agreed to receive direct marketing from Brompton we may from time to time contact you via phone, post, email or SMS text message in order to send you news and offers and to help formulate our marketing and business strategy for example, to ask your views on how we can improve our products and services, and for the purpose of analysing and researching our business, customers and products.
(d) OPTING OUT AND UPDATING PERSONAL INFORMATION
Any time after you register your personal information with us you may (i) opt out of receiving any communications you have chosen to receive from us; and (ii) update your personal information by notifying us of changes to the information previously given to us.
All requests or notifications should be sent to email@example.com
(e) SHARING YOUR PERSONAL INFORMATION
We will sometimes need to share your personal information with third parties who we contract to help us deliver services to you and to run and administer the Website and activities run through the Website such as competitions. The information shared with them will be limited to that necessary for them to perform the service. They will not be authorised to make any other use of that information and will treat it confidentially.
Except as described in the previous paragraph, we do not share your personal information with any third party which is not a subsidiary or parent company of Brompton other than: (i) where it is required by law; (ii) if you specifically authorised us to do so; or (iii) in the event that substantially all of the assets of Brompton are acquired by a third party in which case personal data held by it about its customers in its databases will be one of the transferred assets.
TRANSFERRING YOUR INFORMATION TO OTHER COUNTRIES
OVERSEAS DATA TRANSFER
If we transfer personal information to countries, or administer our services through countries whose data protection laws are not as extensive as those in the EEA, we will keep control of the information or require anyone we pass it to treat it to appropriate standards.
We will ensure that personal information transferred outside the EEA is adequately protected.
We take appropriate technical and organisational measures to prevent accidental or unlawful destruction or unauthorised disclosure, access or alteration to your personal information under our control.
We will only store your data for as long as reasonably necessary in the circumstance, after which your personal information will be deleted from our systems.
However, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures to try to prevent unauthorised access.
ACCESSING YOUR PERSONAL INFORMATION
Subject to some exceptions, you have a right upon written request and payment of a fee of £10, to have a copy of any of your personal information we hold.