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Posted on 22 January 2018
in News

BWC Final 2018 to be held in partnership with Prudential RideLondon for fourth year in a row

Brompton Bicycle, manufacturer of commuter-friendly and iconic folding bikes, today confirms the 13th Brompton World Championship Final taking place on Saturday 28 July as part of Prudential RideLondon, the world’s greatest festival of cycling.

The famous eight lap circuit around St James’ Park starts on The Mall and takes in Buckingham Palace. The race starts with a Le Mans-style dash, with entrants frantically unfolding their Bromptons before taking on the 16km circuit. The first rider to cross the finish line ends the race and takes home a 2018 BWC special edition bike. The compact size of a Brompton makes it easy to fit into daily life, and this is reflected in the dress code chosen for the race which has a strict no Lycra rule and fancy dress is encouraged.

Registration for the highly-anticipated race is now closed.

This is the fourth time the Brompton World Championship Final has been part of the Mayor of London’s cycling festival. Last year saw riders from 26 different countries take part in a thrilling race with thousands of spectators watching in St James’s Park. Joining last year’s line-up was ex-professional cyclist David Millar and radio and TV presenter OJ Borg.

Qualifying events are held in 12 countries and the fastest male and female from each of the qualifying events is awarded a place in the World Championship Final in London. Brompton is also partnering with the World Cycling Revival this year, which celebrates 200 years of the bicycle.

Earlier in the day, Brompton will also be hosting a large bike demonstration area and giving participants a chance to try a Brompton Electric as part of Prudential RideLondon FreeCycle.

The Brompton World Championship Final is the ultimate day out for fans of Brompton and hospitality tickets will be available from 13 February at www.brompton.com/BWC.