Welcome! You are currently on our United Kingdom site. Select our United States site to find your local currency, language and product selection.
Back to top
Posted on 24 July 2015

BWC London Final Spectator Guide

The Brompton World Championship (BWC) Final on Saturday 1st August is the highlight of our year, with over 500 Bromptoneers preparing for this unique Brompton-only racing event. However, it’s not just fun for those taking part. We’ve teamed up with Prudential RideLondon to hold the BWC in the very heart of London, on a course taking in the Mall, Buckingham Palace and Horseguards Parade, and in the midst of one of the world’s best cycling festivals. The Championship promises to be quite the spectacle, so here’s our tips for enjoying a day out at the BWC:

Make a day of it


The BWC final race may not commence until 5pm, but see this as a blessing. The stunning locale of this year’s event means you can explore the very best that London has to offer and still make it back in time for the excitement of the race. Why not wander past the Palace of Westminster to hear Big Ben chime, across Westminster Bridge and then along the riverbank, taking in the glorious mix of street food, performers and British architecture that the South Bank has to offer? Even better, you can head over to Somerset House on the Strand, where we’ll be hosting a large Brompton trial area, with space to test out the feel and agility of the bike.

Expect the unexpected


British weather may not be the most predictable, but you can at least plan ahead. August in London often means bright sunshine and high temperatures, even if you may not be expecting it, so bring plenty of water and suncream. If it makes you feel any better, just think of the participants - in their full suit jackets and ties, you can imagine how they’re going to be feeling the heat!

Get a good spot

Sounds obvious, but it’s worth working out where’s best suited to watch the race from. The start line is a clear choice, as you’ll get to see the manic unfolding of the Le Mans-style start, but there’s more to be seen than that. The corners are a great place to see some seriously tight turning, whilst the straights are where some rapid breakaways and risky overtakes are guaranteed to happen. Take your pick - it’s going to be something rather special!

Ride the route

Spots in this year’s BWC may be limited, but that’s not to say you can’t have your own go on the track. Right before the Brompton event kicks off, Prudential RideLondon is hosting their Freecycle ride, allowing riders of all ages and abilities to cycle through the very centre of the city on closed roads. Register online and then bring along your family and their bikes, or even hire a Brompton from one of our Bike Hire lockers around the country for the real BWC experience.

Take on a real challenge

The BWC is not the only event taking place that day, nor are you restricted to watching the action from the sidelines. Whether you own a Brompton or not, you can join us for our Brompton Urban Challenge. Somewhere between a scavenger hunt and an alleycat, the BUC is a series of tasks and challenges that will take you all over London in pursuit of exploration and potential team glory. Check it out here and get yourself signed up!